Hire Power

If you read it right, Brian Carroll’s Seven lead generation tips can be used in your job search, too.  Your "customer" is the prospective employer and their company.  Also, look into the "style" of company you want to work with.  Does it fit you?  What are they like, what do they do?  What is the corporate culture?  What about companies like them… what is their culture?  Maybe you’ll end up liking the competition better!

My favorite one of these is number three, paraphrased here by me:

Know the needs you can solve: Once you under stand why [companies hire you] you can tailor your message around the needs you solve.  Why are you relevant?

Incidentally, my current position with SOS Technical came because I was seeking employment with their competitor.  My research into that competitor helped me discover SOS Technical, and eventually, this great opportunity I am engaged in right now.

Reno, NV is ranked #1 and Boise, ID is ranked #2 in this years ranking of the top cities in which to do business, based primarily on economic growth. The survey was published today by Inc. Magazine. Salt Lake City ranks #31 but jumped an impressive 73 places. A total of 274 economic regions were studied. Read the full article here.

Link: Paul Allen: Internet Entrepreneur.

On the subject of what not to write in your resume, let me note a phrase my Newswriting professor jammed into my conciousness:

"Show, Don’t Tell"

Simple as that, but it’s a powerful tool.  It means, use the facts to paint the picture.  Don’t say, "I am the best employee they ever had", just be sure you note that you were "awarded employee of the year 4 times." and that you "broke all previous sales records".

In your resume and cover-letter writing, "Show, Don’t Tell" will allow you to convey what you really want to say without sounding snobbish or conceited.

I know you want to be successful…  SHOW ME.

Just scanning through some resumes and I find the following bullet-points under a person’s job heading… Read the last one:

• Ran a crew of up to 30.
• Organized all outbound freight for my location.
• Set up ties between several companies.
• Worked my ass off.

My hard-working friend, I don’t know if I am going to call you about this position, but I will always remember your resume.  File this under "what not to say, even when you really want to…"