Seven lead generation tips
If you read it right, Brian Carroll’s Seven lead generation tips can be used in your job search, too. Your "customer" is the prospective employer and their company. Also, look into the "style" of company you want to work with. Does it fit you? What are they like, what do they do? What is the corporate culture? What about companies like them… what is their culture? Maybe you’ll end up liking the competition better!
My favorite one of these is number three, paraphrased here by me:
Know the needs you can solve: Once you under stand why [companies hire you] you can tailor your message around the needs you solve. Why are you relevant?
Incidentally, my current position with SOS Technical came because I was seeking employment with their competitor. My research into that competitor helped me discover SOS Technical, and eventually, this great opportunity I am engaged in right now.

